A new super PAC is demanding an apology from GOP Senate candidate Pete Hoekstra for the broadcast of his controversial ad in Michigan on Super Bowl Sunday depicting negative stereotypes of Asian Americans. The ad shows an Asian female speaking in broken English, cycling through what appears to be rice paddies, "Your economy get very weak. Ours get very good."

Actress Lisa Chan apologized for her involvement. The recent UCLA graduate wrote on her Facebook page,"I am deeply sorry for any pain that the character I portrayed brought to my communities."

“In an age where virtually all Americans have moved forward on race relations, it seems Congressman Hoekstra has taken a giant step back. We are here to say we are not going to put up with it. We are here to tell him we are outraged and demand an official apology," said Jesse Tangkhpanya, the national political director for the American Values super PAC.

In addition to the Super Bowl ad which was aired in Michigan, the GOP Senate hopeful posted a website accusing GOP rival candidate Senator Debbie Stabenow, (D-MIch.) of supporting deficit spending. The Hoekstra campaign website

March 9, 2012:

The greatest thing about Linsanity is that Jeremy Lin can win, he can lose, but he has already achieved the near impossible. In just a few short weeks, he's turned a country on its head and made it examine how Asian Americans are viewed in the mainstream.

AC Team members head to New York this week with high hopes to see Jeremy Lin play in a Knicks game. When we watch him, we will be watching a talented basketball player, but we will also be thinking about the historical milestone he has already achieved - for all of us.

Related Update: 

February 23, 2012:

Following on the recent racist and racially-offensive incidents in coverage of NBA star Jeremy Lin, the Asian American Journalists Association has issued guidelines on how to and how not to cover Jeremy Lin.

These guidelines are good for everyone, not just news media. 

You would have thought that by 2012 our nation's news media wouldn't need such etiquette lessons, but the recent incidents prove otherwise. Let's hope AAJA's advisory serves not only as guidelines, but as a warning shot that any future incidents will not be tolerated. 

Born in Los Angeles and raised in Palo Alto, California, Jeremy Lin is a native born American.  

AAJA introduces its guidelines with the following:

Asian American actors are cast in only two percent of the roles in Broadway and major Off Broadway productions according to new data released by the advocacy group, the Asian American Performers Action Coalition.

The two percent number is dismal. The data disclosed that of the 6,639 total roles cast in the past five theater seasons, only 54 Broadway parts went to Asian American actors, and 100 Asian American actors got work at nonprofit companies.

Asian American Performers Action Coalition advocates point to these statistics as proof that there is negligible representation of Asian Americans on stage, and a serious lack of true diversity.

Asian Americans are New York City's fastest growing ethnic group, currently comprising 12.9 percent of the population. 

More than 400 people, mostly performers attended the RepresentAsian conference at Fordham University on Monday February 13, 2012 to listen to a roundtable discussion about the topic moderated by Tony Award-winning playwright David Henry Hwang (Chinglish, M.Butterfly) and 17 other members of the theatrical community. 

Theatre industry veterans at the round table discussion included Broadway director Bartlett Sher, Vineyard Theatre's Doug Aibel, playwright Douglas Carter Beane, producers Nelle Nugent and Stephen Byrd, and Actors' Equity boss Mary McColl.

Related: 

NPR's Randy Gener covers the RepresentAsian conference