Anti-American opinion and misperceptions have escalated in every region of the world and this has threatened the business of multinational corporations. Further, there is a widespread lack of awareness, appreciation and sensitivity to other cultures in the domestic US market. It is a time of immense challenge as the escalation of this trend can tear the world asunder. As the Chinese say, it is a time of danger and opportunity.

Anti-American opinion and misperceptions have escalated in every region of the world and this has threatened the business of multinational corporations. Further, there is a widespread lack of awareness, appreciation and sensitivity to other cultures in the domestic US market. It is a time of immense challenge as the escalation of this trend can tear the world asunder. As the Chinese say, it is a time of danger and opportunity.

As the Co-Chair of the N American Marketing & Promotions of the

It was a different group than the usual college audience in the University of California at Irvine Barclay Theater on Friday April 16th. His Holiness the XIV Dalai Lama and 115 global business and academic leaders gathered there to discuss and explore the development of an economy that works for everyone. I was honored to be among the business leaders invited to participate in this historic gathering.

It was a different group than the usual college audience in the University of California at Irvine Barclay Theater on Friday April 16th. His Holiness the XIV Dalai Lama and 115 global business and academic leaders gathered there to discuss and explore the development of an economy that works for everyone. I was honored to be among the business leaders invited to participate in this historic gathering.

This remarkable meeting was created through a partnership between the University of California Irvine and

It was a noteworthy opening to any conference: a former supermodel/small business Bangladeshi entrepreneur, a former child laborer/Fortune 500 executive/author/consultant/philanthropist, the former Chairman & CEO of Unilever Spain & France/President of International Organization of Employers and the Director General of the Universal Forum of Cultures Barcelona 2004.

It was a noteworthy opening to any conference: a former supermodel/small business Bangladeshi entrepreneur, a former child laborer/Fortune 500 executive/author/consultant/philanthropist, the former Chairman & CEO of Unilever Spain & France/President of International Organization of Employers and the Director General of the Universal Forum of Cultures Barcelona 2004.

The conference? The Role of the Corporation in the 21st Century in the Barcelona Forums sparkling new 67,000 square metre convention center in front of over 800 global business and non-profit leaders and some of the worlds brightest MBA students. This unusual group gathered to share, discuss and create socially and environmentally sustainable business practices,